Winners of the Cambridge/Kent/Czinkota Competition

After lengthy evaluation, the prize winners in the Cambridge/Kent/Czinkota Competition for Excellence in International Business Case Writing, a global initiative launched and supported by the University of Kent, the University of Cambridge and Professor Michael Czinkota of the McDonough School of Business at Georgetown University, have been announced. There were numerous submissions from scholars in 12 countries, which were subject to careful review and consideration by a highly qualified team of academics from six nations. The following were found worthy of prestigious recognition given the thorough analysis of credible facts, thought-provoking insights and arguments presented.
● First Place: “Mixel Agitators, a French SME expanding into China”
Authors: Ulrike Mayrhofer (IAE Nice – Graduate School of Management) and Noémie
Dominguez (IAE Lyon – School of Management)
● Second Place: “Ecological sustainability beyond borders: an international
business case to protect the environment”
Author: S. M. Riad Shams (Newcastle Business School –University of Northumbria)
● Third Place: “HSBC: Applying Dimensions of Guanxi for Internationalization”
Authors: Doane Ye (Newcastle University Business School), Suraksha Gupta
(Newcastle University Business School) and YiChuan Wang (Sheffield University
Management School)
The names of the winners will be entered into the Book of Honor, which is maintained by Dean Martin Meyer of the Kent Business School at the University of Kent in Canterbury, United Kingdom. The cases will also be published in the upcoming book International Business 9th edition by Cambridge University Press, with respective author credits. Additionally, the competition finalists were awarded more than $1,000..

This is the first edition of the Cambridge/Kent/Czinkota Competition and we look forward to it becoming a recurring tradition to recognize excellence in international business case writing.

Noémie Dominguez
Riad Shams

Cambridge/Kent/Czinkota Competition for excellence in International Business Case writing


Cambridge/Kent/Czinkota Competition

for excellence in International Business Case writing


Case submitted by faculty and students, can cover the entire spectrum of the International Business sphere, covering, for example, but not limited to, Trade and Investment Policies, the International Business Environment or Strategy and Operations. The deadline for submission of the previously unpublished final case, including instructor’s solution materials, is April 15, 2019.

Length of submission: Less than 3,000 words (the solution material does not count against this limit)

Please submit to Prof. Michael Czinkota

Cases will be evaluated and selected by an international Jury whose decisions are final.


Winners receive a Certificate and will be entered in the Kent Business School Book of Honor

Prizes are:

🏆 First Prize: £ 500

Second Prize: £ 250

Third Prize: £ 125

Prizes 4-12: £ 50

Winning cases are also eligible for publication in the forthcoming Cambridge Press book by Prof. Michael Czinkota, Prof. Ilkka Ronkainen and Prof. Suraksha Gupta

If you have any questions, comments, or concerns, please contact