The Honorable Merchant in International Marketing Session 1

——Wednesday, April 16——
17:00 – 18:00 AMA Global Marketing SIG Board of Directors Business Meeting
Dinner (at leisure throughout the resort)
19:30 – 20:30 Welcome Reception – Playa Caribe
——Thursday, April 17——

All sessions will be held in the Salón Cielo
9:00 – 9:20 Opening Address: Why is the Honorable Merchant Important today?
Michael Czinkota (Georgetown University)
9:20 – 9:40 Exercise: Establishing Benchmarks for the Honorable Merchant
Thomas Cooke (Georgetown University)
Kim Boeckmann (Georgetown University)
9:40 – 10:00 Break
10:00 – 11:30 Session 1: Is honesty always the best policy? Moderator: David Griffith (Lehigh University)
Corporate social responsibility and performance: What type of relations with customers and suppliers should firms have?
Diane-Gabrielle Tremblay (University of Québec)
Cultural Orientation, Personal/Social Motivation, and the Use of Social Media in Consumer Complaint Behaviors: An Empirical Study in the US and China
Raymond R. Liu (University of Massachusetts, Boston), Guang-Xin Xie (University of Massachusetts, Boston), Jessie M. Quintero Johnson (University of Massachusetts, Boston)
The Role of Cultural Distance in Business Relations: A Transaction Cost Analysis Perspective
Aniruddha Pangarkar (The University of Texas at El Paso), Fernando R. Jiménez Arévalo (The University of Texas at El Paso)
11:30 – 12:30 Workshop I – International Marketing: Health First, followed by the Cure
Leader: Rüdiger Kaufmann (University of Nicosia)
12:30-14:00 Lunch (at leisure throughout the resort)
5
14:00 – 14:30 Keynote Speech: “”The Honorable Merchant or the Devil Incarnate: How Should Marketers Interact with Temptable Consumers?” Aaron Ahuvia, Marketing Professor (University of Michigan-Dearborn College of Business)

We Need Export Lending


By David Griffith and Michael R. Czinkota*

At more than twenty-five percent of U.S. GDP, exports are essential to economic recovery. Export finance is a core underpinning, which makes transactions happen. However, current export lending policies and evaluations no longer suit the conditions of the global economy. Our research of export financing practices finds significant shortcomings in current lending performance. To bridge this private sector gap, the Charter of the Export-Import Bank of the United States, which provides crucial funding to exporters, needs to be re-authorized by Congress[…]

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David Griffith is a chaired professor of marketing at Michigan State University. Prof. Michael R. Czinkota teaches at Georgetown University.