American Marketing Association (AMA) Global Marketing Special Interest Group 2012 Conference Program

  Conference Co-Chairs and Program Co-Editors:

      Michael R. Czinkota        and       Andreas Pinkwart

Georgetown University                      HHL Leipzig

Here’s the Program for the American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2012 Conference at Cancun, Mexico from March 29 to April 1, 2012. The conference theme is: “International Marketing and Entrepreneurship: From Theory to Practice”

Click Here to View- AMA SIG 2012 Conference Program

For more information about the conference, kindly visit: www.amaglobalsig.msu.edu

CALL FOR PAPERS: “International Market Entry: From Theory to Practice”

Do you have something to say? Apply to next year’s AMA Global Marketing Special Interest Group’s Annual Conference  hosted from March 29th to April 1st, 2012 in Cancun, Mexico!

This year’s theme is “International Market Entry: From Theory to Practice” . Deadline for submission is October 31st, 2011. Please direct any questions to czinkotm@georgetown.edu or innovation@hhl.de

CLICK HERE to read more about the conference and submission guidelines!