In this video, Professor Czinkota stresses that young generations become increasingly inward-oriented in terms of education, career path, and, more importantly, the attitude towards the rule of law. He then calls public attention to the impacts these changes may have on individuals, corporation, and countries in an international marketing context. In particular, where the young generations will lead us to.
Conference Co-Chairs and Program Co-Editors:
Michael R. Czinkota and Andreas Pinkwart
Georgetown University HHL Leipzig
Here’s the Program for the American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) 2012 Conference at Cancun, Mexico from March 29 to April 1, 2012. The conference theme is: “International Marketing and Entrepreneurship: From Theory to Practice”
Click Here to View- AMA SIG 2012 Conference Program
For more information about the conference, kindly visit: www.amaglobalsig.msu.edu
In a global setting, freedom, can take on many dimensions. Privileges and obligations that are near and dear to some may well be cheap and easily disposed of by others. The views of one society may differ from views held in other regions of the world. Such differences then account for misunderstandings, surprises, and long-term conflicts.
There are two value dimensions at work here, both them highly relevant to global marketing. One may be defined as the freedom and values of a market economy. To make them work, governmental, managerial, and corporate virtue, vision, and veracity are required. Unless the world can believe in the messages and behaviors of institutions and their leaders, it will be difficult to forge a global commitment between those doing the marketing and the ones being marketed too. It is therefor of vital interest to the proponents of freedom and international marketing to ensure that corruption, bribery, lack of transparency, and poor governance are exposed for their negative effects in any settings or society. The main remedy will be the collaboration of the global policy community to agree on what constitutes transgressions combined with swift punishment of the culprits involved.
This is an excerpt from Dr. Czinkota’s book Global Business: Positioning Ventures Ahead, co-authored by Dr. Ilkka Ronkainen.
Michael R Czinkota and Ilkka A Ronkainen, Global Business: Positioning Ventures Ahead (New York: Routledge, 2011), pg. 236-237.
People talk about the large segment of the world population that is poor and therefore supposedly excluded from any international marketing efforts; the World Bank’s former president called them the 3 billion $2-a-day poor. By contrast, international marketers see them as an attractive $6 billion-a-day opportunity for valuable exchanges.
What is more is that global marketing provides the opportunity to acquire resources without the deployment of force. Why fight if you can trade? Countries that have been historic enemies such as France, England, and Germany are now all united in their close collaboration though international marketing. The field is, therefore, at the very least contributing to freedom from war while providing additional choices for consumption.
But the cost of freedom is rising. Terms such as “free trade” or “free choice” are misleading since they all come with a price. Global marketers pay that price in terms of preparing their shipments, scrutinizing their customers, and conforming to government regulations.
This is an excerpt from Dr. Czinkota’s book Global Business: Positioning Ventures Ahead, co-authored by Dr. Ilkka Ronkainen.
Michael R Czinkota and Ilkka A Ronkainen, Global Business: Positioning Ventures Ahead (New York: Routledge, 2011), pg. 235.
In light of the recent Norwegian bombing, we will be presenting a series over the next few days focused on freedom and terrorism’s effect on international business.
There is, in fact, a direct connection between global trading and freedom. Global marketing is essential to freedom because freedom is about options. Options provide the opportunity to make decisions. Withe international marketing, companies, cross borders to provide more then one choice for customers. Global marketing does so in all corners of the globe, in the glamorous ones as well as in the small and remote ones where the efforts are not seen by others. By operating both in the lime -light and well outside of it, international markers offer freedom by providing options to the seller and the buyer — whether it is in supplying or purchasing, pricing or selecting
This is an excerpt from Dr. Czinkota’s book Global Business: Positioning Ventures Ahead, co-authored by Dr. Ilkka Ronkainen.
Michael R Czinkota and Ilkka A Ronkainen, Global Business: Positioning Ventures Ahead (New York: Routledge, 2011), pg. 235.