¡Marketing Internacional y Su Importancia!

The following is the first installment of Professor Michael Czinkota’s  article “Marketing Internacional Curativo: Nuevo Enfoque en el Campo”.

In this segment, the importance of international marketing is touched on. It has not only led to the accumulation of benefits amongst consumers but also entire countries, businesses and their employees.

You can find the rest of part 1 in Spanish here.

Coming soon: The second installment of Professor Michael Czinkota’s “Marketing Internacional Curativo: Nuevo Enfoque en el Campo“. Stay tuned.