An Early Announcement Academy of Marketing Science World Congress University of Kent Canterbury, UK, July 20-23, 2021

Kent Business School, University of Kent, UK- World Marketing Congress

The 2021 Congress will provide an opportunity to connect with marketing scholars and colleagues from around the globe. It will provide a supportive forum for insightful ideas and engaging discussions about topics across the marketing spectrum through expert panel sessions, special topic sessions and peer-reviewed, cutting edge research presentations.

The Congress will be held at Kent Business School’s (University of Kent) Canterbury campus located in the historic and picturesque city of Canterbury in the UK. Canterbury is located an hour from London and has equally close connections to continental Europe (it is quicker to get to Paris from Canterbury than it is to get to Manchester!). It is home to UNESCO World Heritage Sites such as Canterbury Cathedral and has a unique place in the history of England through these connections and others. Written about and frequented by authors such as Chaucer and Dickens, the City has a long and deep-rooted history. For a small city, it punches above its weight and has much to offer!

Program Chairs 

 Call for Papers (some details subject to change)

In search for the soul of Marketing

Through the poetry of St John Henry Newman and the composition of Edward Elgar, we are offered a vision about the nature of one’s “soul” as the very essence of their living being. In light of rapid technological and societal change, we may ask questions about the “soul” of our discipline; the body of marketing changes shape rapidly, however, we should not lose sight of its soul. “Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” So asked the great poet TS Elliott in 1934. These questions are more applicable now than ever, in our data-driven world where technology has proliferated and become ubiquitous, and where a myriad of global challenges are at the forefront of our minds.  

Set within the historic City of Canterbury (Kent, UK) we invite you to come and contemplate these challenges in the footsteps of Chaucer, Dickens, Austen and others. Home to three UNESCO World Heritage Sites and at the center of the “Garden of England”, the Congress offers a unique setting to explore these themes within an hour of London and with close connections to continental Europe. 

The “soul” centers our activities and inspirations. Leading on from prior congress themes about “discovery with social impact” and “enlightened marketing”, the AMS WMC 2021 will provide an ideal opportunity for a marketing “pilgrimage” where scholars can reflect on and share ideas about the changing nature and “soul” of marketing as a discipline, in a collegial and open forum. New knowledge tackling global and economic challenges will be developed, presented and explored, continuing a tradition of collegial debate around the concept of marketing and its contribution to business and society at large, further strengthening our academic community. 

A search for the soul of marketing which in a setting like Canterbury and its Cathedral will certainly provide us with many opportunities for new thought and actions. For any queries please contact the conference committee. We all look forward to seeing you in Canterbury. 

International Business Seminar at the University of Kent in Canterbury, Sign Up Now.

Summer School, sign up now

https://evision.kent.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login?process=siw_ipp_app&code1=ASUM0001C2CR-FD&code2=0004

The Kent Business Summer School is part of the University of Kent Summer School programme. It will allow you to make lasting connections with students from around the world, studying a range of subjects but sharing your own enthusiasm. International study will enable you to gain a deeper understanding of another culture, make lifelong friends from a wide variety of backgrounds and benefit from globally-renowned academic excellence.

Find out what our students think of the Summer Schools on our Summer School Blog.

For additional reasons to join us, visit our Canterbury Summer Schools overview.

International Food Trucks in Kent

Many are chosen, but few are selected. Like many other universities, Kent highlights its international orientation. For me, Kent is one of very few universities where international food trucks lure students for breaks and meals. Well done!

A Month Across the Pond: My Time at Kent Business School

This past month, I had the great opportunity to travel to England, where I taught a seminar session on International Business in a Dynamic Environment in Canterbury. Over the course of four weeks we discussed the many different aspects of International Business with students, and the discussion proved to be both deep and mind opening.

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Socialising Business Conference

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The PhD Students of Kent Business School (University of Kent) organized the 1st International Doctoral Conference “Socialising Business Research: Connecting and Advancing Knowledge” (SBR2017). SBR2017 was envisioned by research students for research students with the aim to connect PhD students from business schools across Europe and beyond.
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