On September 9, I gave a speech on the topic of International Marketing at the 13th Annual Conference of the EuroMed Academy of Business in Cyprus. The experience was an enjoyable one and I have included down below the first part of my presentation which covers the history of marketing.
Stay tuned for parts 2 and 3 coming soon!
A hopefully interesting article on cross-cultural marketing. Makes an enjoyable read.
Please find the link to the book below.
Professor Jerry Haar at Florida International University has kindly granted me permission to re-post a very interesting article (Hall, J. (2020, September 12). Baby Boomer-owned small businesses can help resuscitate urban economies. The Hill.) of his on my blog.
Please click on the link below and feel free to leave your thoughts.
In commemoration of the 19 year anniversary of the attacks of 2001, I present a copy of the article I wrote for AMA and the U.S. Dept. of State. Your thoughts and comments are welcome, Terrorism and International Marketing have not lost sight of each other.
Please click the link down below in order to access the first page of the article. If you would like to see the article in full please refer to the American Marketing Association 1 800-AMA – 1150.