INTERNATIONAL MARKETING Transformation and Adaptation over Time Part 1


On September 9, I gave a speech on the topic of International Marketing at the 13th Annual Conference of the EuroMed Academy of Business in Cyprus. The experience was an enjoyable one and I have included down below the first part of my presentation which covers the history of marketing.

Stay tuned for parts 2 and 3 coming soon!


Baby Boomer-owned small businesses can help resuscitate urban economies


Professor Jerry Haar at Florida International University has kindly granted me permission to re-post a very interesting article (Hall, J. (2020, September 12). Baby Boomer-owned small businesses can help resuscitate urban economies. The Hill.) of his on my blog.

Please click on the link below and feel free to leave your thoughts.



In commemoration of the 19 year anniversary of the attacks of 2001, I present a copy of the article I wrote for AMA and the U.S. Dept. of State. Your thoughts and comments are welcome, Terrorism and International Marketing have not lost sight of each other.

Please click the link down below in order to access the first page of the article. If you would like to see the article in full please refer to the American Marketing Association 1 800-AMA – 1150.

Professor Czinkota contributes in a chapter of the brand new publication, ‘The Synergy of Business Theory and Practice’

Professor Michael Czinkota has contributed in the 12th chapter of the new macmillan publication on ‘The Synergy of Business Theory and Practice- Advancing the Practical Application of Scholarly Research’. His work lies in the chapter titled, ‘Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration’.

Here are the first few pages from the esteemed publication.