As I Was Thinking is now available through Amazon.com
As I Was Thinking is a compilation of articles and editorials previously published by Professor Michael Czinkota in news media worldwide. It contains insight into the core issues of international business and trade such as innovation, economics, and conflict. The themes covered in this book reflect how international business has changed over the years. A cartoon developed by Czinkota and award winning cartoonist David Clark accompanies each analysis to further illustrate the environment of international business and investment.
In the words of Congressman Donald Manzullo, who wrote the foreword of the book, “in his latest publication, Czinkota does what he does best: he weaves together theory and practice of international business and trade.” He goes on to say, “Czinkota’s book is fun to read and loaded with anecdotes that reduce the theoretical to practical. He’s a first class professor who gets it.”
With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark—an award winning and syndicated cartoonist—this exciting new title by Michael Czinkota is the perfect read for business people to better understand just what is at stake in understanding and strategizing about international issues and opportunities.
Czinkota quickly takes the reader on a voyage between sight and word, and even hard core analysts will not be able to avoid cracking the occasional smile. A long-term vision, accompanied by ongoing analysis of the key international business and marketing issues that shape our global world is just a little of what you’ll find inside.
There is the old saying that “When storms come about, little birds seek to shelter, while eagles soar.” By reading and enjoying this book, you are hopefully likely to prefer the altitude of the eagles!