Turkey: Rising olive oil output requires better marketing.

İZMİR – Anadolu Agency for Hurriet Daily News

The global olive oil market is already facing a new serious player. Turkey has been methodically raising the output and export to the global market.

“The olive oil yield this year is expected at 190,000 tons. It will exceed 300,000 tons in one or two years under good conditions,” Çetin told Anadolu Agency, adding that the Agriculture Ministry forecasts output to reach 700,000 tons in the near future.

“A strategy is needed to market this increased yield, both domestically and internationally,” he said.

Çetin was voicing a common concern in the sector that prices could dramatically drop in the event of higher output. He suggested that a possible solution may be to boost domestic consumption through campaigns informing people about the health benefits of olive oil.

Consumption per capita has recently increased from 500 grams annually to nearly 2 kilograms, but there is still room for improvement, Çetin stressed.

The Agriculture Ministry’s goal is for consumption to reach 5 kilograms per capita annually.

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