I am excited to announce that I relaunching the series of the international iconoclasts. Every week, I will post 2 iconoclast cartoons that deal with a variety of societal and economic trends in a fun and thought-provoking way.
Drawings by award-winning artist David Clark (Washington Post “ Barney and Clyde”) text by professor Michael Czinkota, czinkotm@georgetown.edu
Find the 1st iconoclast of the series below!
Please find below the third and final part of my presentation from my International Marketing speech at the 13th Annual Conference of the EuroMed Academy of Business in Cyprus on September 9th. It describes the transition from the old to the new pillars of marketing and its implications.
Please feel free to leave your comments below and hope you enjoy it.
slides-part-3-CZOn September 9, I gave a speech on the topic of International Marketing at the 13th Annual Conference of the EuroMed Academy of Business in Cyprus. The experience was an enjoyable one and I have included down below the first part of my presentation which covers the history of marketing.
Stay tuned for parts 2 and 3 coming soon!
Part-1-cyprus-speech-A hopefully interesting article on cross-cultural marketing. Makes an enjoyable read.
Please find the link to the book below.
https://books.google.com/books/about/Handbook_on_Cross_Cultural_Marketing.html?id=Wmv8DwAAQBAJ
In commemoration of the 19 year anniversary of the attacks of 2001, I present a copy of the article I wrote for AMA and the U.S. Dept. of State. Your thoughts and comments are welcome, Terrorism and International Marketing have not lost sight of each other.
Please click the link down below in order to access the first page of the article. If you would like to see the article in full please refer to the American Marketing Association 1 800-AMA – 1150.