Tag Archives: Western

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Dec 13

Guanxi – The Web of Relationships

Posted on December 13, 2011 by Michael Czinkota

There is a fundamental difference in the way Western and Asian firms approach business. Basically, for Western companies the business comes first and then the relationship follows. With Asian firms the relationship is developed first and the business flows from the … Read More →

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Dec 02

The Janus Face of International Marketing – Part 3

Posted on December 2, 2011 by Michael Czinkota

Winner takes all. One key Western marketing dimension is the glory of victory in competition. Such an adherence to victory often means that, akin to Atilla’s hordes of yesteryear, there is no mercy for the vanquished. Not everywhere are such … Read More →

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